For event agencies, marketing/HR and the public sector
Case study - Live translation

Fallstudie UEFA EURO 2024 - Host City Leipzig: Bürgermeister Fußballmeisterschaft 2024

How Host City Leipzig is driving accessibility and making soccer events internationally understandable during UEFA EURO 2024 with VIDEO.TAXI. Using state-of-the-art live translation technology, VIDEO.TAXI is revolutionizing the way multilingual events are experienced and ensuring that participants from different countries can easily understand each other. This technology played a particularly important role at the Mayor's Football Championship 2024, supported by Philipp Lahm, the tournament director of Euro 2024.

Organization

The host city of Leipzig welcomes UEFA EURO 2024 and is also the venue for the 2024 Mayors' Football Championship. This event brought together mayors from all over Europe to compete against each other in an exciting soccer tournament. From May 5 to 9, 2024, 16 teams and 500 mayors took part. The event was supported by outstanding personalities from the worlds of sport and politics, including Philipp Lahm, Tournament Director of Euro 2024, and Burkhard Jung, Lord Mayor of Leipzig and President of the Association of German Cities.

Challenge

During the pre-event of the Mayor's Football Championship, the teams were to come together to exchange important information and discuss the tournament. As the participants came from different countries and spoke different languages, real-time translation was required to ensure smooth communication. This posed a technical challenge, as the translations had to be provided in real time and without delay.

Solution

In cooperation with VIDEO.TAXI, Host City Leipzig used the leading live translation technology. The VIDEO.TAXI platform offered an automatic, AI-driven translation function that made it possible to translate the pre-event into English. By using this technology, all participants were able to follow the event on the screen in a common language. The translation was provided accurately and in real time, resulting in seamless communication between the presenters and the teams.

Result

Thanks to VIDEO.TAXI's innovative solution, Host City Leipzig was able to offer an accessible pre-event for the Mayor's Football Championship 2024. Participants were delighted with the opportunity to follow the event in English, which led to greater satisfaction and understanding. The accurate and reliable real-time translation was instrumental in allowing teams to focus on the tournament without having to worry about language barriers. The positive response to the live translations showed that this technology not only improved communication, but also increased participant acceptance and engagement.

„Es hat alles super funktioniert, auch mit dem iPad.“

Katharina Baum
Authorized signatory Olympiasport Leipzig GmbH Host City Communication Leipzig UEFA EURO 2024
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