Case Study: UEFA EURO 2024 - Host City Leipzig: Mayor’s Soccer Championship 2024

Organization

Host City Leipzig is welcoming the UEFA EURO 2024 and also hosting the Mayor’s Soccer Championship 2024. This event brings together mayors from across Europe to compete in an exciting soccer tournament. From May 5 to May 9, 2024, 16 teams and 500 mayors will participate, supported by notable figures from sports and politics, including Philipp Lahm, the tournament director for EURO 2024, and Burkhard Jung, Mayor of Leipzig and President of the German Association of Cities.

Challenge

During the pre-event for the Mayor’s Soccer Championship, teams needed to gather to exchange vital information and discuss the tournament. With participants from different countries speaking various languages, real-time translation was essential to ensure smooth communication. The challenge was to provide translations in real-time without delays.

Solution

Partnering with VIDEO.TAXI, Host City Leipzig utilized leading live translation technology. VIDEO.TAXI’s platform offered an automatic, AI-powered translation function that translated the pre-event into English. Using this technology, all participants could follow the event in a common language on the screen. The translation was precise and provided in real-time, ensuring seamless communication between speakers and teams.

Result

Thanks to VIDEO.TAXI’s innovative solution, Host City Leipzig offered a barrier-free pre-event for the Mayor’s Soccer Championship 2024. Participants were thrilled to follow the event in English, leading to higher satisfaction and better understanding. The precise and reliable real-time translation allowed teams to focus on the tournament without worrying about language barriers. The positive feedback on the live translations showed that this technology not only improved understanding but also increased participant engagement and acceptance.