Rising demand for video content
According to a Cisco study 82% of internet traffic will be generated by videos in 2021. According to Hubsport 97 of marketing specialists state that video marketing helps users to better understand their brand.
Online videos are becoming increasingly important in communication and with the growing number of offers on the net, the pressure on providers to stand out from the crowd is increasing.
Convenience is king.
Video providers should therefore name their videos clearly so as not to raise false expectations. The announced topic should be clearly stated right at the beginning. The length of the video should be short rather than too long. The rule is: brevity is the spice of life. Content that previously had its full justified length live, such as presentations, should then be shortened in the recorded version.
Further tips:
Further useful functions for videos are explained here: click here
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